Innovative and detail-oriented Media & Creative Design Professional with a proven track record of crafting compelling visual narratives across 17 years and 40+ brands.
From warm earth tones of early craft → cobalt nights of media production → golden fields of creative independence → blossoming sky of leadership.
2008
Chapter One
The Beginning
Frame 02 · 2008 — 2013
Five Years · Six Months
Meet Media & Mrugaya
Graphic Designer · Visualiser Production Supervisor · Media Planner
Sister concern agencies · Pune
01
Spearheaded the creative department and production, driving innovative advertising solutions across industrial, institutional, food & beverage, agriculture and hospitality.
Started as a graphic designer — quickly established a reputation for creativity and precision. Developed compelling visuals and campaigns tailored to client needs.
Managed end-to-end production operations, coordinating with printing presses, manufacturing units and fabricators for the highest quality output.
Entrusted with additional responsibilities in media planning and buying, optimising resource allocation for maximum impact.
Played a key role in business development — identifying opportunities for growth and contributing to the firm's overall success.
2013
Chapter Two
Amplified
Frame 03 · 2013 — 2018
Four Years · Eight Months
Visual Plus
Media Planning & Buying Event Support · Client Servicing
Advertising & Designing Pvt. Ltd.
02
Headed the production and media departments, orchestrating seamless operations and ensuring top-notch quality across all campaigns.
Executed strategic media planning and buying — optimised resource allocation. Built strong rapport with printers, publishers, media houses, radio stations and outdoor media.
Pivotal role in supporting agency-organised events — coordinating publications, promotional features, hoardings, radio stations and ground activations.
Collaborated closely with clients to understand requirements and helped them achieve their promotional goals through innovative solutions.
Key clients: Garware Bestretch, Garware Wall-Ropes, Seasons Mall, Hansgrohe, American Standard, Keuco, Markets & Markets, New Holland Agriculture, Shaktiman, Vishay Components, Vishwa Developers, Wipro Lighting, Asian Paints (Khandala).
2018
Chapter Three
Independence
Frame 04 · 2018 — 2025
Six Years · Ten Months
◈ Proprietorship · Founder
Dovednost Designs
Visualiser · Designer Media Planning · Event Support
03
Established Dovednost Designs as a successful freelance venture, delivering high-quality visual design solutions tailored to client needs across various industries.
Directed and developed visually compelling graphics for marketing and advertising campaigns, ensuring alignment with client branding and vision.
Managed multiple projects from initial concept to final delivery — overseeing budget management and resource allocation to optimise project efficiency.
Produced innovative design concepts in technology, healthcare, retail and hospitality — branding, digital ads, social media graphics, print materials and websites.
Collaborated with cross-functional teams including copywriters, marketers, and developers to deliver cohesive campaigns.
Supported and designed for product launches, exhibitions, and corporate events; developed event branding materials, signage, and promotional content.
2025
Chapter Four
Leadership
Frame 05 · 2025 — Present
Current Role · Manager
ITUS Sports & Safety Pvt. Ltd.
Manager — Designing & Media
2025 – Present · Pune
04
Directing and developing visually compelling graphics for marketing and promotional campaigns, ensuring alignment with the organisation's branding and vision.
Planning and executing media and marketing campaigns across digital, print and social platforms.
Managing content calendars, promotional materials, and media assets for timely delivery and brand alignment.
Designing for various media formats — digital ads, social media graphics, print materials and various branding media.
Continuously updating skills and knowledge in design trends, software, and tools to stay at the forefront of the design industry.
