Pranav
Yedekar
17 years of visual storytelling, creative direction & media strategy.
Pune, India · Currently at ITUS Sports & Safety Pvt. Ltd.
A creative with 17 years
of building visual worlds
Innovative and detail-oriented Media & Creative Design Professional with a proven track record of crafting compelling visual narratives and executing successful advertising campaigns.
Expertise in end-to-end design processes — from conceptualisation to final production — with a keen eye on industry trends. Strong communication and team collaboration skills, dedicated to delivering high-quality creative solutions and driving project success.
Currently serving as Manager — Designing & Media at ITUS Sports & Safety Pvt. Ltd., where a Certificate of Recognition was awarded in Q2 2025 for exceptional performance, dedication, and contributions to team productivity.
Pune 411 060, Maharashtra
Professional
Experience
- Directing and developing visually compelling graphics for marketing and promotional campaigns, ensuring alignment with the organisation's branding and vision.
- Planning and executing media and marketing campaigns across digital, print and social platforms.
- Managing content calendars, promotional materials, and media assets for timely delivery and brand alignment.
- Designing for various media formats — digital ads, social media graphics, print materials and various branding media.
- Continuously updating skills and knowledge in design trends, software, and tools to stay at the forefront of the industry.
- Established Dovednost Designs as a successful freelance venture, delivering high-quality visual design solutions tailored to client needs across various industries.
- Directed and developed visually compelling graphics for marketing and advertising campaigns, ensuring alignment with client branding and vision.
- Managed multiple projects from initial concept to final delivery, overseeing budget management and resource allocation to optimise project efficiency.
- Produced innovative design concepts in technology, healthcare, retail and hospitality — branding materials, digital ads, social media graphics, print materials and websites.
- Collaborated with cross-functional teams including copywriters, marketers, and developers to deliver cohesive campaigns.
- Supported and designed for events: product launches, exhibitions, and corporate events. Developed event branding materials, signage, and promotional content.
- Headed the production and media departments, orchestrating seamless operations and ensuring top-notch quality across all campaigns.
- Executed strategic media planning and buying, optimising resource allocation. Built strong rapport with printers, publishers, media houses, radio stations and outdoor media.
- Supported agency-organised events — coordinating publications, planning promotional features, recording studios, outdoor media, radio stations, and ground activations.
- Collaborated closely with clients to understand requirements and helped them achieve their promotional goals through innovative solutions.
- Key clients included Garware Bestretch, Garware Wall-Ropes, Seasons Mall, Hansgrohe, American Standard, Keuco, Markets & Markets, New Holland Agriculture, Shaktiman, Vishay Components, Vishwa Developers, Wipro Lighting, Asian Paints (Khandala).
- Spearheaded the creative department and production, driving innovative advertising solutions across industrial, institutional, food & beverage, agriculture and hospitality sectors.
- Started as a graphic designer, quickly establishing a reputation for creativity and precision. Developed compelling visuals and campaigns tailored to client needs.
- Managed end-to-end production operations — coordinated with printing presses, manufacturing units and fabricators, ensuring the highest quality output for all projects.
- Entrusted with additional responsibilities in media planning and buying, optimising the allocation of resources for maximum impact.
- Played a key role in business development initiatives, identifying opportunities for growth and contributing to the firm's overall success.